GEICO.com

Drive mobile sales through new UX models and micro-interactions.

GEICO, the 2nd largest auto insurer in the US, asked our team to increase mobile insurance quote completion by “reinventing the quote experience.”

We ran four lightning fast one-week design sprints to fail and learn fast. We worked closely with GEICO to validate our new UX models through qualitative testing so that at the end of the project, GEICO had working prototypes ready to develop into conversion-driving customer tests.

As Lead Producer, I led our small four-person “SWAT Team” to make sure we were constantly focused on solving the core problem, and aligned our disparate ideas into a cohesive framework. Without an Account Manager or Project Manager, we kept the process overhead light, the teamwork strong, and the innovation fast.

Scrubbed samples are below.