Sherwin-Williams | Chip It!
Inspire color discovery through a custom paint palette tool.
Chip It! started as a copywriter’s crazy idea after seeing images on pinterest with comments like, “What color is this??” Chip It! lets anybody instantly turn any picture into a paint palette pulled from more than 1,500 Sherwin-Williams paint colors, and then save it for later.
In addition to the website, we created a bookmarklet to live in a user's browser for easy "chipping" and a custom Chip It! button for blog partners to add the tool to their own sites.
I worked with an amazing team to take Chip It! from ideation, through three phases, to over one million users.
Results
>1 million users in first two years
>1 million chip cards created and shared by users
>1 thousand average daily organic impressions on Pinterest
Awards & Press
Cannes Cyber Lion
IAB MIXX Best in Show
IAB MIXX Gold for Brand Destination
Creativity Online Pick of the Day
Fast Co., Real Simple, Apartment Therapy, This Old House, Dwell Magazine, Huffington Post
My Role
Lead Digital Producer / Product Manager
Video Producer
Managed Production Coordinator for Phase 3 Demo Video
Project Notes
Used user insights and data to determine functionality and design updates for Phases 2 and 3
Led multiple rounds of user testing for UX optimizations pre-launch
Utilizes HTML, CSS, Javascript, .NET, backbone.js, isotope.js
Responsive website for desktop, tablet, and mobile use
Managed ongoing maintenance and was the friendly voice behind all customer support
